Campus Activewear Unveils New Brand Identity at Shoecase 2026, Gautam Gambhir Joins Landmark Launch

The new identity was introduced during the three-day Shoecase 2026 event, attended by more than 300 distributor partners from across India. The event highlighted the company’s expanding nationwide retail and distribution network, which has played a central role in Campus’ rise over the past two decades. Former Indian cricketer and current coach of the Indian men’s cricket team Gautam Gambhir attended the event as Chief Guest and participated in leadership interactions and panel discussions.

At the core of the rebranding are three outward arrows and directional lines symbolising multidirectional paths, choices and opportunities. The design reflects the company’s “Move Your Way” philosophy, representing freedom of movement, personal ambition, individuality and cultural expression. The refreshed visual identity has been created with a global outlook while retaining a strong connection with the aspirations of Indian youth.

The company stated that the rebranding reflects its transition towards a broader culture-led identity that integrates fashion, sport and everyday lifestyle while strengthening emotional engagement with consumers. The identity also represents the evolving mindset of young consumers who value authenticity and the freedom to define success on their own terms.

Speaking during the launch, Nikhil Aggarwal, Whole Time Director and Chief Executive Officer of Campus Activewear, said the rebranding marked an important milestone in the company’s next phase of growth. He said the new identity reflects a generation that values individuality, draws inspiration from culture and continuously explores new paths. He added that the company is placing individuals at the centre of its journey while reinforcing its focus on building a brand closely aligned with the ambitions, choices and everyday movement of modern consumers.

Held from May 16 to May 18, Shoecase 2026 brought together distributors, influencers and company stakeholders on a common platform to showcase the brand’s next growth phase. The event featured leadership interactions, large-scale distributor showcases, product experience zones, fashion presentations, a gala evening and influencer-led engagement sessions hosted by Suhana Sethi.

Sharing his views at the event, Gautam Gambhir said sport had taught him that success is not defined by a single path but by commitment and perseverance despite changing circumstances. He said Campus reflects the spirit of movement and individuality and represents the mindset of modern youth, where expression, ambition and everyday performance converge. He added that the evolution of the brand is not limited to a new identity but represents a deeper connection with a constantly evolving generation.

The unveiling comes at a crucial stage in the company’s expansion strategy as Campus continues to strengthen its position in India’s competitive athleisure sector. Founded in 2005 by Hari Krishan Agarwal, the company has emerged as one of India’s leading homegrown sports and athleisure footwear brands through a combination of fashion-forward design, accessibility and a deep understanding of youth aspirations.

Campus currently operates through more than 23,000 retail touchpoints, over 300 exclusive brand outlets and a widespread distributor network across the country. The company has also established a strong omni-channel presence through digital commerce platforms while maintaining close engagement with everyday consumers.

The event further underlined Campus’ commitment towards collaborative growth with distributors and retail partners. Company leadership held extensive discussions with stakeholders and reiterated its long-term focus on innovation, agility and consumer-first strategies. Backed by a product portfolio driven by technology, design adaptability and evolving lifestyle preferences, Campus continues to strengthen its position as a trusted everyday brand for India’s youth market.

Campus Activewear is among India’s largest sports and athleisure footwear brands by value and volume. Since its establishment in 2005, the flagship brand “Campus” has developed a diverse product portfolio catering to the entire family. The company has consistently focused on design innovation and global fashion trends while offering products across multiple styles, colour palettes and price segments. Campus was listed on the National Stock Exchange and Bombay Stock Exchange on May 9, 2022, further reinforcing its leadership position in the Indian footwear industry.